Creative advertising infuses physical media with some digital charm.

For anyone who thought print advertising was an outdated way to reach your audience, it might be time to think again. Motorola's latest print ad for the Moto X featured in the January issue of Wired uses polycarbonate paper and LED light pipes to give you control over the color of the phone. If there was ever a magazine ad you wanted to pay attention to, this would be it.

To change the color of the phone, you just have to press one of the tabs lined up at the bottom of the page. Polycarbonate paper is used to cover LED lights in the image of the phone, which are tied to the color swatches by simple circuitry. The ad runs in the same vein as the company's recent outdoor initiative that included bus shelters and storefronts that changed color to match the clothing of the person standing in front of it.

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)