In Brief

Nike and LiveAD created Hi-5 To Share that lets race participants share their status during the run.

Sportswear brand Nike worked with digital agency LiveAD for the “Hi-5 To Share” project during Nike’s Rio Corre 10K race in Rio de Janeiro last November 24th.

While they ran the race, over 5,000 runners were able to share their running status on their social networks by wearing a special glove with a chip called the High Band Hi5 and “high-fiving” sensor hands that were strategically positioned along the race route.

The idea was inspired by athletes motivating each other and getting motivated by exchanging high-fives with friends or the crowd.

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