A creative agency briefly gave a Metro train a festive identity.

At 6:15 on Friday morning, the members of a creative agency called Sisaprod quietly entered the Paris Metro. They were ready to surprise the groggiest of commuters, those who were on the train by that time, with a sorely-needed dose of holiday cheer. Their only tools were a roll of metallic fuschia wrapping paper and some tape, and they proceeded to cover every surface on the inside of a Line 8 train with it. Commuters quickly realized the photo opportunity and began snapping pictures with their smartphones, which was part of their goal. The project's goal was simply “to enjoy ourselves and to give other people pleasure,” according to Sisaprod head Clea Polar. They ended up getting that and more. Members involved in the project told iTele that their phones were ringing off the hook and they were enjoying lots of visits from local news stations.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in