Ad Agency Asks Clients To Pay What They Wish
An alternative pricing model is created for a variety of design services.
Interactive agency 8k has decided to offer their new and existing clients the chance to pay as much, or as little, as they want for various design services. The Pay What You Want (PWYW) model has been applied by restaurants such as One World Everybody Eats, game distributors like Valve, and software developers Adblock in the past. Now, the agency wants to see how much value customers really place on the various services on offer.