What does a big batch of donated smartwatches mean for Pebble besides self-promotion?

In a move that's sure to put Pebble on the priorities list of some of the brightest young developers, the smartwatch maker has announced a plan to donate 4,000 of its devices to STEM (science, technology, engineering, and math) departments across the U.S. The donation will be worth over $600,000 and reach an elite group of pilot schools including Carnegie Mellon University, Massachusetts Institute of Technology, Stanford University, University of Illinois at Urbana-Champaign, University of Pennsylvania, the University of Virginia, and Virginia Tech.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in