Popcorn Brand Gaming Accessory Gives Off Whiffs Of Real Butter
A cellphone device that emits the sweet smell of popcorn as you play Pop Secret's mobile game.
It seems as if companies have been branching out of their comfort zone to promote their products in new and creative ways. No stranger to the idea, Pop Secret developed a mobile phone attachment, which they call Pop Dongle, that emits the sweet smell of popcorn as people play the company’s mobile game “Poptopia“. As long players have the dongle plugged into the audio jack of their iPhone or Ipod Touch, they can enjoy the taste for popcorn without the added calories.
Pop Dongle is the first mainstream scent-releasing device from a consumer brand. With proceeds going to the American Red Cross, the company has created three limited edition attachments and will auction it off on eBay.
While not everyone will get a chance to snatch up a limited edition Pop Dongle, the game Poptopia, on the other hand, can be enjoyed by all. It is free to download and dangerously addictive.
Check out the promo video below.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
At PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how the company aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.