Designer Reimagines Event Tickets As Collectible Souvenirs

Designer Reimagines Event Tickets As Collectible Souvenirs
Design

A design student saw printed tickets as ready for a redesign.

Rachel Pincus
  • 23 december 2013

If Ticketmaster is still the most recognizable and widely used brand in ticketing (ahead of TicketFly, Eventbrite and Brown Paper Tickets), then why does it still use a design “as old as the cassette tape,” and why hasn’t it taken an interest in making their designs more collectible in the age of ephemeral digital tickets? Young designer Matthew Lew has found no particular reasons for this other than complacency and ingrained thinking. His project re-envisions the information design of the tickets and makes them more secure in an era of increasing digital competition and ever-craftier scalpers. Best of all, he followed his project all the way through to its physical execution, proving that the project would be easy for a large company like Ticketmaster to execute at little cost.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.