Designer Reimagines Event Tickets As Collectible Souvenirs
A design student saw printed tickets as ready for a redesign.
If Ticketmaster is still the most recognizable and widely used brand in ticketing (ahead of TicketFly, Eventbrite and Brown Paper Tickets), then why does it still use a design “as old as the cassette tape,” and why hasn’t it taken an interest in making their designs more collectible in the age of ephemeral digital tickets? Young designer Matthew Lew has found no particular reasons for this other than complacency and ingrained thinking. His project re-envisions the information design of the tickets and makes them more secure in an era of increasing digital competition and ever-craftier scalpers. Best of all, he followed his project all the way through to its physical execution, proving that the project would be easy for a large company like Ticketmaster to execute at little cost.