A new location has opened in Williamsburg, so what is this record store doing that all the others failed to.

This article titled “The rise, fall and rise again of Rough Trade” was written by Dorian Lynskey, for The Observer on Saturday 23rd November 2013 13.13 UTC

It's a brave man who opens a bricks-and-mortar record shop in 2013, especially one that occupies around 15,000 sq ft of real estate in Brooklyn's Williamsburg district. According to Nielsen SoundScan, sales at US independent record shops have fallen 36.1% in the last five years, while rents have soared, causing New York to lose such cherished institutions as Bleecker Bob's, Dope Jams and Fat Beats.

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