What would happen if Father Christmas gets the professional advertising world treatment.

Santa Claus is an iconic figure in most countries around the world, but what makes him so special is that everyone has their own interpretation of what he looks like, even if they are just subtle changes. That's why the UK agency, The Quiet Room, wanted to define Santa's entire being as if he were dreamt up by a team of obsessive brand “experts.”

The result is the *Santa* Brand Book, which spoofs branding strategies used by companies all around the globe. Some prime examples you can find within the book include a meaningless mission statement, acronyms, excessive jargon, obligatory diagrams, and official style guides for the Santa “brand.”

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