Relaxed is a service that allows users to turn off social media without neglecting their friends and contacts.

Swedish advertising and innovation agency Rodolfo has created a service called Relaxed that allows any social media users to unplug from the incessant drone of the digital world, just in time for the holidays. The initiative was designed for the agency’s client Viaplay, Scandinavia’s leading online service for television and film.

The digital detox trend is not a new one, but those who do try to leave the grid for a few days or weeks may feel as though they’re neglecting the social media friends who may be contacting them during the sojourn. Relaxed allows users to set up an auto reply message that will be sent to anyone who contacts the user via Twitter or Facebook, ensuring that users can fully unplug without worrying about  friends being upset at their silence.

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