Use different display options available on social media to give a company a distinctive identity.

When one mentions social media practices, the first thing that comes to our minds is a question like “What are we going to do on Facebook?” or “How should we use Twitter?” On the other hand, would you be surprised if I told you that your website is your first and the foremost social media tool. Let’s take a closer look.

Every day, tens of people like, share or tweet pages of your website. An important portion of your website’s social media traffic is created by this kind of sharing. Your social media visibility, on the other hand, is tens of times bigger than this traffic. More people than the ones who visit your website see your brand in these posts. Actually, your brand awareness is created by these posts. Well, have you ever taken a closer look at how your website looks on social networks? Successful companies get one step forward in the competition by giving extra care to their social media visibility.

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