Supermarket Offers In-Store Recommendations Like Amazon

Supermarket Offers In-Store Recommendations Like Amazon

Physical-digital revolution gives customers what they want in Russia

Ross Brooks
  • 10 december 2013

Tailored recommendations are a great way for online companies to entice customers with additional items, which is exactly why some physical retailers have started to adopt the practice as well. One of the latest to do so is a high-end Russian supermarket called Land, which now uses interactive kiosks to create recommendation-styled grocery lists for customers who use the brand’s loyalty cards.

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