Why Brand Honesty Is The Key To Brand Strength
SVA branding alumnus shares why viewing your brand truthfully and holistically is important.
Branding has become an integral part of the business eco-system, but how can we become experts on the subject? As part of an ongoing series, PSFK will be chatting with alumni from the School of Visual Arts (SVA) Masters in Branding program. We caught up with former student Hansel Perez to discuss how owning who you are is a part of branding, and how today’s most innovative companies have used this lesson to play to their strengths.