This clever way of putting monograms on linen is ephemeral but distinctive.

In Austria, this was a common practice among the “well-heeled” to have all of their linens embroidered until expectations for pay advanced to the point that even the ultrarich couldn't afford it anymore. Very often, that embroidery graced the luxury goods of The Swabian Maiden (Schwäbische Jungfrau), a household name known in Austria since 1720 for high-quality table and bed linen. Working together with German designer Sebastian Herkner, the linen company devised a far less time-consuming and labor-intensive way of marking linens that utilizes a modern but none-too-recent invention: the electric steam iron.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in