Museum Wall Turns Location Photography Into Moving Typography [Video]

Museum Wall Turns Location Photography Into Moving Typography [Video]
Arts & Culture

Panoramic images of realtime locations like Ground Zero are translated into dynamic type.

Ross Brooks
  • 23 december 2013

Type/Dynamics is a new interactive installation from the Dutch design studio LUST currently on display at the Stedelijk Museum in Amsterdam. The installation interacts with and comments on the work of graphic designer Jurriaan Schrofer (1926–1990) in an effort to revitalize design history. Panorama images of realtime locations like “Ground Zero” and “Tiananmen square” are translated into typographical terms that are constantly moving around the display.


Panoramic images are taken from Google Streetview, and then abstracted into grids filled with new information. As a visitor to the space, you are literally “transported” to that location and surrounded by all the news associated with that specific location. Instead of a photographic representation, the place is represented purely typographically with a host of new items currently being talked about at that location. Nothing in the gallery space stands still; information flows around you at all times.

Jurriaan Schrofer looked for new ways to express dynamics and movement in printed typography – something Type/Dynamics tries to emulate as you can see for yourself in the video preview:


Source: CreativeApplications | Images: Gert-Jan van Rooij


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