Another example of innovative Zappos marketing.

Keeping up with the holiday spirit, online retailer Zappos gave some lucky travelers arriving in Texas an unexpected surprise. The company turned a baggage carousel into a roulette-wheel with prize-winning slots, awarding people with gifts like Zappos gift certificates, North Face jackets, Jansport backpacks, UGG boots and a Kitchen-Aid mixer.

Prizes were selected based on whatever slot the suitcases landed on. Passengers with multiple pieces of luggage did not get a chance to cheat the system – a one-prize-per-winner limit was in order. Even with such a rule, people were walking away content and grateful for their winnings.

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