Baggage Claim Doubles As A Prize-Giving Wheel Of Fortune
Another example of innovative Zappos marketing.
Keeping up with the holiday spirit, online retailer Zappos gave some lucky travelers arriving in Texas an unexpected surprise. The company turned a baggage carousel into a roulette-wheel with prize-winning slots, awarding people with gifts like Zappos gift certificates, North Face jackets, Jansport backpacks, UGG boots and a Kitchen-Aid mixer.
Prizes were selected based on whatever slot the suitcases landed on. Passengers with multiple pieces of luggage did not get a chance to cheat the system – a one-prize-per-winner limit was in order. Even with such a rule, people were walking away content and grateful for their winnings.