Baggage Claim Doubles As A Prize-Giving Wheel Of Fortune

Baggage Claim Doubles As A Prize-Giving Wheel Of Fortune

Another example of innovative Zappos marketing.

Serena Chu
  • 2 december 2013

Keeping up with the holiday spirit, online retailer Zappos gave some lucky travelers arriving in Texas an unexpected surprise. The company turned a baggage carousel into a roulette-wheel with prize-winning slots, awarding people with gifts like Zappos gift certificates, North Face jackets, Jansport backpacks, UGG boots and a Kitchen-Aid mixer.

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