Internet retailer may be able to read your mind with its "anticipatory shipping" feature.

Amazon knows you so well, they may even be able to read your mind. The Seattle-based retailer now has a patent for what it calls “anticipatory shipping,” a method that will allow the internet giant to dispatch items before customers even click “buy.” This would mean packages lie in waiting at the major shipping companies' hubs, or on trucks until a confirmed order comes through their system.

The company would use a variety of factors to predict what customers want before they even know it themselves. Previous orders, product searches, wish lists, shopping-cart contents, returns and even how long an Internet user’s cursor hovers over a particular item will be taken into account.

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)