Clothing embedded with elastic bands keeps you upright throughout the day.

Sitting hunched over your computer at work, or leaning in to get a better look at your smartphone are just some of the situations that can play havoc with your spine. To help correct your posture and project a more confident appearance, French label UpCouture has designed the Up T-shirt, an organic cotton piece of clothing embedded with elastic bands to support your shoulders.

“My desire to improve posture was due to the fact that I primarily wanted to improve my own posture in front of my computer and there was nothing efficient in the market for that. I really wanted an efficient and comfortable system (not inefficient and uncomfortable straps). And once I had found the system, I wanted it in something aesthetically nice and high-quality to wear.” says designer Neda Naef.

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