If Nike Built A Car, The New Audi Concept Is What It Would Look Like [Detroit 2014]

If Nike Built A Car, The New Audi Concept Is What It Would Look Like [Detroit 2014]
Design & Architecture

The auto brand explores new design territory beyond luxury performance.

Dave Pinter, PSFK
  • 20 january 2014

Sporty, efficient and versatile is how Audi describes their latest concept. The Allroad Shooting Brake is a compact 2-door crossover aimed at testing the interest level of active lifestyle buyers. Beyond the flared fenders, an extended roofline and taller stance is what the next Audi TT will likely resemble. Underneath the body mods is a new hybrid system using two electric motors that can work simulateneously to achieve a range of 31.07 miles of all-electric driving. It shows the remarkable potential of next generation hybrids to go a lot further without using petrol.


Audi designers opted to keep the Shooting Brake Concept clean and refined rather than overtly express a rugged character. To us, if Nike made a car, it would probably feel something like this.




Source: Audi

+2014 North American International Auto Show
+consumer goods
+Design Update
+fashion / apparel
+fitness / sport

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