BBC Tests Instagram As A Breaking News Service
10-second clips provide readers with the same up-to-date content as a full report.
Instagram has always been a favorite tool for photobloggers, but the social app is now stepping up its game to cover worldly news. As a bid to provide their readers with concise and up-to-the-minute news tidbits, BBC News is testing their recently launched Instafax service via Instagram to share videos and other information in a more dynamic and interesting manner.
Each Instafax features an uploaded clip of news content accompanied by written copy, providing followers with easily-digestible sound bites as they flip through their Instagram. The only downside of this platform is that out-links cannot be created, so redirecting users to the full article on BBC's homepage can be somewhat bothersome.