10-second clips provide readers with the same up-to-date content as a full report.

Instagram has always been a favorite tool for photobloggers, but the social app is now stepping up its game to cover worldly news. As a bid to provide their readers with concise and up-to-the-minute news tidbits, BBC News is testing their recently launched Instafax service via Instagram to share videos and other information in a more dynamic and interesting manner.

Each Instafax features an uploaded clip of news content accompanied by written copy, providing followers with easily-digestible sound bites as they flip through their Instagram. The only downside of this platform is that out-links cannot be created, so redirecting users to the full article on BBC's homepage can be somewhat bothersome.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in