New business uses unconventional methods to ensure their consumer is getting exactly what they want.

Julep is a new beauty company that boasts a major difference. CEO and Founder, Jane Park and her team of professionals have recently launched a community forum called Idea Lab that unusually involves customers in the product development process, an effort that will help the company get a feel for what their shoppers want, Using a Kickstarter model, Julep offers new products once they are funded by the forum’s community.

Park explains, “Idea Lab is trying to do two things — speed up product development and time-to-market, and get a preliminary sense of customer interest to manufacture from the get-go.”

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