Downworthy takes viral article titles and replaces them with more realistic alternatives.

We have all been baited with deceptive headlines like “10 stories That Will Change Your Life Forever” or “You Won't Believe What Happened To This Five-Year-Old Boy.” While it is nothing to be ashamed of, it is, however, somewhat annoying when the story does not live up to its title. So if you want to filter out the mundane, unoriginal stories from your browser, the new Chrome plug-in Downworthy can do that for you.

Created by Alison Gianotto, Downworthy exposes hyperbolic viral headlines for what they truly are, which in some cases, would be “vaguely unpleasant” and “mind-numbingly ordinary stories.” Headlines like “This is awesome” becomes “this is probably slightly less boring than working” and “OMG” becomes “yawn.” This hilarious and cheeky plug-in is perfect for anyone who wants to do away with misleading content.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in