Looking past movie theaters and television, DreamWorks has teamed up with Fuhu to create tech for kids.

Production studio Dreamworks  has teamed up with tablet maker Fuhu to create its own brand of touchscreen device for children as young as 2 or 3, called the DreamTab. Unlike other branded tablets, Dreamworks will be creating original content and programming for their piece of tech, as if it were a television channel.

Jim Mainard, Head of Digital Strategy and New Business Development for DreamWorks told the New York Times: “We could push out a new character moment every day of the year.”

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