In Brief

“Pro-Folio” is a portfolio website built from fictional identities of artists, created by an algorithm using the open source web.

What is the point of a hoax? Is it to be cruel? To be funny? For Sures Kumar, his Pro-folio hoax site was intended to teach us something about the future of humanity. Created for the Scientific Hoax project, a part of the Royal Academy of Art Design Interactions degree program, Kumar built a website of seemingly real false portfolios, using all the open information the web has to offer.

Kumar created a program that would pull information from open sources to create names, colleges, artwork and build it into a genuine looking artist portfolio. Although some of the names are a bit out there (there’s the artists Kyng Sextone  and Travious Twigger), each portfolio is filled with believable About Me sections, email and real artwork. Kumar believes the algorithm can create about  690,903,803 trillion fictional identities. With his hoax, Kumar wanted to show that it is possible for computers to create human identities and question what that implication might mean for the future.

MEMBER CONTENT
This content is available for Basic and Pro Members.
Already a member, log in