How Fashion Brands Are Beginning To Take Over The Wearables Market [CES 2014]
Designers are being tapped to style up data tracking devices, making them more appealing to consumers.
Tech companies are teaming up with fashion designers and brands to create pieces of wearable technology that are more appealing to consumers today.
Just recently, Intel has announced its partnership with Opening Ceremony and Barneys New York to create a smart bracelet. Intel has also announced that it is working with the Council of Fashion Designers of America (CFDA) to create a community for developers and fashion designers to collaborate and network.
Also recently, Fitbit has announced a partnership with Tory Burch to create a collection of stylish wristbands and necklaces for Fitbit Flex. The collection includes wristbands, bracelets, and pendants that can hold the Fitbit Flex tracker.