How Female-Friendly Design Could Make Women Buy More Condoms [Pics]
Student design team creates a contraceptive you be happy to keep out in the open.
Current condom packaging design attracts a lot of attention, which can often make them an embarrassing item to buy or keep out in the open. That's why a group of students from the School of Visual Arts in New York City have designed a new concept aimed specifically at women to make them feel more at ease about purchasing condoms and carrying them around.
To challenge the blush factor associated with the contraceptive, the team made sure the Mine condoms were “packaged in such a way that women will feel more comfortable having them out on their bedside table or in their grocery bags,” commented Mansi Gupta, one the students involved in the project.