Ford Creates A Truck Factory On Auto Show Floor [Detroit 2014]
The authentic working assembly line display reveals how the new F-150 is constructed.
Coinciding with the debut of the all-new F-150 pickup truck, Ford staged a unique display that showed how the truck is created called ‘Future Of Tough.' A working section of assembly line was installed within Cobo Hall which showed four stages of the trucks' assembly. The 37.5 ton structure includes functioning chassis elevators and robots.
Four F-150 trucks in various stages of completion move into bays which highlight durability, capability, efficiency and technology themes relating to the vehicle and how it is constructed. The display gives visitors an opportunity to get close to an assembly line environment and get a firsthand sense of the engineering complexity involved in producing the truck.