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Macala Wright: How Gap Is Winning With Mobile Millennials

Macala Wright: How Gap Is Winning With Mobile Millennials
Advertising

GAP's SMS x Passbook Offer campaign see success in mobile marketing in North America.

Macala Wright
  • 27 january 2014

In the past year, the focus of marketing to Gen X has shifted to Gen Y, given the consumer spending power of growing group. Marketing to them given is at the forefront of every marketer’s mind. And we’re looking for examples of creative approaches to marketing that don’t require completely reinventing the wheel and can always help our end of the year bottom lines.

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