Macala Wright: How Gap Is Winning With Mobile Millennials
GAP's SMS x Passbook Offer campaign see success in mobile marketing in North America.
In the past year, the focus of marketing to Gen X has shifted to Gen Y, given the consumer spending power of growing group. Marketing to them given is at the forefront of every marketer’s mind. And we’re looking for examples of creative approaches to marketing that don’t require completely reinventing the wheel and can always help our end of the year bottom lines.
Now Track More Ideas
- Nordstrom’s Loyalty Program Rewards Customers Without Store Cards
- Amazon Campaign Promotes Small Independent Merchants
- Wellness-Focused Jewelry Brand Takes DTC Approach To Better Connect With Customers
- Bloomingdale’s Updates Its ‘Retail As Theater’ Legacy For Modern Shoppers With Rotating Experiential Pop-Ups