How Do Different Countries Rank In Terms Of Creative Prowess [Infographic]

How Do Different Countries Rank In Terms Of Creative Prowess [Infographic]

Based on the results from the D&AD Awards, Tiffany Farrant-Gonzalez created data visualizations showing the countries that excel in various categories.

Leah Gonzalez
  • 30 january 2014

Each year the Global Associations For Creative Advertising And Design Awards (D&AD) recognize the best commercial creative work in the Design, Advertising, and Digital categories. The D&AD awards used to be a British affair, but now they are recognized around the world — awarding the prestigious Yellow, White and Black Pencils to deserving winners from agencies from all over the globe.

In 2013, more than 60% of the entries came from outside the UK.  To highlight how much that number rises every year, freelance information designer Tiffany Farrant-Gonzalez created infographics that show the countries that excel in different categories.

The graphics highlight the awards given to Australia, Brazil, Japan, and the US in 2013. Australia came away with 57 awards, with winners in every single category. Brazil had 28 awards, highlighted by football-based campaigns and photography and cinematography that capture human emotions. Japan also came away with 28 awards, excelling in Design. The US had 125 awards, best representing the advertising categories.


The deadline for entries to the D&AD Awards has been extended to February 5th and D&AD will not accept any late entries beyond this date.

Just ahead of the deadline, Ogilvy & Mather China Chief Creative Officer Graham Fink joins D&AD’s “I Wish I’d Done That” series with the world’s smallest stop-motion film. Created by IBM, researchers used a Nobel Prize-winning microscope to take images of individual atoms to produce 242 frames and a revolutionary piece of work. The research was verified by the Guinness Book of World Records.

Fink said, “There’s not many pieces of creative work that actually make history. It’s beyond advertising and I think it’s just a piece of revolutionary thinking. I really wish I’d done that. If I’d done that I’d retire!”

Wieden+Kennedy produced the film below with animation from Factory Fifteen for Nexus Productions. Check out the video below to see what Graham Fink chose as the work that made him wish he’d done it.

View the rest of the infographics by Farrant-Gonzalez below.





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