Stamped Dollar Bills Bank On Social Influence To Inspire Change

Stamped Dollar Bills Bank On Social Influence To Inspire Change

Good Virus is stamping bills with “This money has been used for good” in the hope that people will be motivated to make a charitable donation.

Emma Hutchings
  • 29 january 2014

‘Good Money’ is based on the concept that social influence is one of the most effective ways of changing people’s behavior. It was devised by Good Virus, who are stamping $1 and $5 bills with the phrase “This money has been used for good”. The experiment hopes that people will be motivated to spend the money on a good cause, like a charitable donation.

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