The California tech industry has had unfortunate side effects on the city – including startup bosses complaining about the homeless.

This article titled “Geeks on the Google bus create giant social problem in San Francisco” was written by John Naughton, for The Observer on Sunday 12th January 2014 00.05 UTC

Just under a year ago, Rebecca Solnit, a writer living in San Francisco, wrote a sobering piece in the London Review of Books about the Google Bus, which she viewed as a proxy for the technology industry just down the peninsula in Palo Alto, Mountain View and Cupertino.

“The buses roll up to San Francisco's bus stops in the morning and evening,” she wrote, “but they are unmarked, or nearly so, and not for the public. They have no signs or have discreet acronyms on the front windshield, and because they also have no rear doors they ingest and disgorge their passengers slowly, while the brightly lit funky orange public buses wait behind them. The luxury coach passengers ride for free and many take out their laptops and begin their work day on board; there is of course Wi-Fi. Most of them are gleaming white, with dark-tinted windows, like limousines, and some days I think of them as the spaceships on which our alien overlords have landed to rule over us.”

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in