Gym’s Elevator Doors Double As Innovative Ad Space [Pics]

Gym’s Elevator Doors Double As Innovative Ad Space [Pics]

Inconspicuous elements around us can be used as advertisement platforms.

Serena Chu
  • 9 january 2014

Advertisement agency Molotov took something that goes unnoticed everyday and turned into a dynamic publicity medium. To generate some positive buzz for the Eliane Indiani Fitness Center, the Brazil-based studio pinned a floor-to-ceiling sized picture of a muscular man in the elevator and two large decals of dumbbells onto the lift doors. The posters were strategically placed so that it gives an illusion of a bodybuilder doing some serious weight-lifting.

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