Gym’s Elevator Doors Double As Innovative Ad Space [Pics]

Gym’s Elevator Doors Double As Innovative Ad Space [Pics]
Advertising

Inconspicuous elements around us can be used as advertisement platforms.

Serena Chu
  • 9 january 2014

Advertisement agency Molotov took something that goes unnoticed everyday and turned into a dynamic publicity medium. To generate some positive buzz for the Eliane Indiani Fitness Center, the Brazil-based studio pinned a floor-to-ceiling sized picture of a muscular man in the elevator and two large decals of dumbbells onto the lift doors. The posters were strategically placed so that it gives an illusion of a bodybuilder doing some serious weight-lifting.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.