H&M Converts Donated Clothes Into A New Denim Collection

H&M Converts Donated Clothes Into A New Denim Collection
Design

Swedish retailer steps up its eco-friendly initiatives with recycled clothing line.

Ross Brooks
  • 21 january 2014

It was almost one year ago that H&M launched its garment recycling initiative, and now the eco-friendly Swedish retailer plans to launch a new denim line made from recycled fibers at the end of February. The range of jeans, vests and jackets will all contain 20 percent recycled cotton, which is the maximum amount that can be used without compromising the quality. As the company puts its, this new project will “close the loop” on their recycling initiative.

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