Grotesque Figurines Peel Skin Off Children’s Toys [Pics]
Kids are not naturally afraid of internal anatomy, which these toys try to make accessible.
Artist Jason Freeny reimagines our favorite childhood toys with the hidden anatomy of LEGO figures, Barbie dolls, Hello Kitty, and numerous other pop culture characters.
In an interview with Smithsonian Freeny said, “Kids aren’t scared by them. They’re fascinated. I believe that being frightened by inner anatomy is a learned thing. It’s something that’s taught to kids by society, rather than something that’s innate.”
Indeed, the hand-sculpted figurines enable children to get a scientific education during playtime by showing bones, muscles and internal organs and adapting scientific human anatomy to the forms of these characters.
In terms of materials used, Freeny makes the figurines’ bodies from clay and uses a mix of cotton and plastic for the external anatomy. The artist’s experience in theatrical and industrial design comes across on his Facebook page where Freeny documents the process of creating these sculptures.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
A talk from Scott Bedbury at PSFK 2017 stresses the importance of transparency in a country that has fallen prey to “alternative facts”