Artist Transforms Himself Into A Gory, Live Ad [Pics]

Artist Transforms Himself Into A Gory, Live Ad [Pics]

Jon Burgerman reveals how violent the ads that we encounter everyday really are.

Ross Brooks
  • 30 january 2014

Jon Burgerman is a British-born artist currently living in NYC whose works falls somewhere between fine art, urban art and pop-culture. His latest project, “Head Shots,” forces us to become aware of, question, investigate, and re-connect with our environment. The project demonstrates how we have become accustomed to seeing violent imagery on a daily basis and does so by depicting the artist integrated into these graphic NYC subway advertisements with nothing more than Photoshop and a little imagination.

In the wake of terrorist attacks and school shootings, there is a heightened sense of paranoia about the imminent threat of danger.

“Whilst on the look out for guns and violence in general, I’ve noticed there are some very obvious threats under our noses,” Burgerman tells PSFK. “How have we missed these? Who are these people aiming at?”

The artist inserts himself into the action created by these outdoor ads, using red paint to bring the gory scenes to life. “I hope people will look around their everyday environment with new critical vigor,” explains Burgerman.


He graduated with a degree in Fine Art from Nottingham Trent University in the UK, and is often credited and referenced as a leading figure in the popular “Doodle” art style. This particular project could also be considered a continuation of the previous project “Korean Subway,” which modified people’s surroundings in a simple and affordable way to achieve a dramatic impact.

Jon Burgerman

Images: Jon Burgerman

+Nottingham Trent University

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