London redevelopment plans include public swimming pools and improvements in water purity.

Selected as one of five teams to contribute ideas for the London As It Could Be Now project, the London-based firm Studio Octopi has proposed a concept to reintroduce swimming in the River Thames, similar to what +POOL is attempting to do in NYC.

The River Thames project will give Londoners a chance to enjoy panoramic views of the city centre while relaxing away in the tidal waters. Improvements of this city-wide upgrade will include a new tunnel, called the Super Sewer, which will remove 96 percent of the sewage currently polluting the river.

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)