Social posts become a currency at the designer's NYFW installation.

Marc Jacobs plans to open a pop-up shop during New York Fashion Week where dollars will have no value. All transactions at the Daisy Marc Jacobs Tweet Shop will be carried out based on customers' use of the hashtag #MJDaisyChain across various social media platforms.

The Tweet Shop is designed to be social media-friendly with features such as a comfortable lounge, food, drinks and Wi-Fi. It will also feature Daisy-themed artwork by Langley Fox Hemingway and a live Daisy photo booth. DJ Jilly Hendrix will provide the music to accompany a product display of fragrance samples and Marc Jacobs fashion items and accessories.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in