menu

Miller Woos Whiskey Lovers With Bourbon-Inspired Beer

Miller Woos Whiskey Lovers With Bourbon-Inspired Beer

Miller Fortune, which has a malty flavor, is targeted at men in their early to mid-twenties.

Leah Gonzalez
  • 28 january 2014

MillerCoors is coming out with a new beer that has a rich golden color and a more malty flavor and is targeted at men in their twenties who are more inclined to drink spirits than beer.

According to Bloomberg, the spirits-inspired beer, called Miller Fortune, will be distributed faster and wider than any MillerCoors’s product since the joint venture between Molson Coors and SABMiller Plc.

Access this article for free
Fill in your email address below and we’ll get you signed up for 30-day access to our content and newsletters.
Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.