Adtile takes stationary mobile ads and incorporates motion and perks, in an attempt to engage potential customers.

Mobile advertising has been increasing in both presence and complexity since the advent of the smartphone. While these phones have evolved in features and capability, the advertising has been less quick to innovate. Adtile is now taking mobile ads to a new level, providing smartphone users with perks and offers depending on their specific location.

Ads with this motion-sensitivity will be highlighted with the Adtile logo in the corner. By pressing it, the user will interact with the ad in a specific way, like shaking, walking, drawing, and more to attain benefits from specific stores. Once they complete the action, they will be directed to go get their physical award at a nearby location, whose directions are pulled from Yelp.

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