Paula Scher: Why Breaking Free From Expectations Is The Key To Good Design

Paula Scher: Why Breaking Free From Expectations Is The Key To Good Design
Design

Partner at Pentagram design shares why rethinking the status quo is what will set ideas apart.

Dory Carr-Harris, PSFK
  • 22 january 2014

Why Breaking Free From Expectations Is The Key To Good Design

Paula Scher’s desire to create has always come from a general discontent with the status quo. “For me, creativity has always been motivated a form of frustration where I’m aware of an expectation that’s been put on the way things appear or the way people understand things, and I think, ‘That isn’t necessary.'”

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