Ziferblat is London’s first pay as you go coffee shop, where the price includes unlimited coffee, snacks, and Wi-Fi.

In London, an average cappuccino at a artisanal café costs around £2.65. At the newly opened Ziferblat café, you can get as many cappuccinos as you want for free – but there is a catch – you have to pay for every minute you spend there.

The pay-per-minute café idea comes from Russia, where multiple Ziferblat cafés have popped up around the country in the last few years, after the original outpost in Moscow proved successful.

Rather than paying for goods, customers are paying for the space and comfort. The cost at Ziferblat is 3p per minute – which means you could stay in the cafe for almost ninety minutes at the cost of that cappuccino. Whilst there you can tinkle on the piano, make yourself a coffee with the self-serve espresso machine or grab some cookies from the cupboard and milk from the fridge. It is like a friend’s apartment, where you feel perfectly comfortable helping yourself.

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