The popular smart device gets a surprising makeover.

Presented at CES 2014 this week, Pebble, known for ‘putting apps and notifications on your wrist’ and breaking Kickstarter records, have unveiled a completely new design.

Stepping away from its original sports-inspired appearance, the watch has a CNC-machined stainless steel case and the wearer has the option of two styles; brushed stainless steal or a matte black finish, both of which have had ‘physical vapour deposition’ making them extra durable and practically scratch-resistant. Buyers also have three strap options including black leather, fully confirming that this new product is aimed at a completely different consumer than Pebble originally targeted: style-conscious businessmen or simply people who are looking for a smarter looking smartwatch.

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