The popular smart device gets a surprising makeover.

Presented at CES 2014 this week, Pebble, known for ‘putting apps and notifications on your wrist’ and breaking Kickstarter records, have unveiled a completely new design.

Stepping away from its original sports-inspired appearance, the watch has a CNC-machined stainless steel case and the wearer has the option of two styles; brushed stainless steal or a matte black finish, both of which have had ‘physical vapour deposition’ making them extra durable and practically scratch-resistant. Buyers also have three strap options including black leather, fully confirming that this new product is aimed at a completely different consumer than Pebble originally targeted: style-conscious businessmen or simply people who are looking for a smarter looking smartwatch.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in