Public Buses Lure Riders With On-Board Augmented Reality Entertainment
The public transit system in Aberdeen, Scotland has placed onboard entertainment on the backs of the bus seats.
To attract more people to take the bus, the public transit system in Aberdeen, Scotland placed augmented reality technology at the backs of the bus seats and allows passengers to view interactive videos when they scan the trigger with their smart devices. The onboard entertainment systems were first placed on First Aberdeen buses, which feature free WiFi.
To stream the channel of interactive videos, passengers need to first download the free First Scotland augmented reality app from Google Play or the App Store and then scan the trigger with their smart devices.