The London department store hired OMA to design event spaces for its upcoming Festival Of Imagination.

To kick off the Spring/Summer 2014 season, London luxury department store Selfridges is hosting a six week Festival of Imagination, complete with a tipsy-turvy in-store ‘Imaginarium.'

The Imaginarium is actually the basement of the store, redesigned by OMA and Dutch architect Rem Koolhass. The studio used Op Art style bold black and white stripes, mirrors and green columns to create a space that feels whimsical and weird. The makeshift amphitheater will be a site for a series of lectures, debates and activities all centered around the theme of imagination.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in