Selfridges’ Menswear Aesthetic Transformed Into A Virtual Reality Experience [Pics]

Selfridges’ Menswear Aesthetic Transformed Into A Virtual Reality Experience [Pics]
Design

Gareth Pugh uses the Oculus Rift to create a new immersive design experience.

Ross Brooks
  • 13 january 2014

As part of the Festival of Imagination taking place this month at Selfridges, fashion designer Gareth Pugh has worked with Inition to create a “multi-sensory experience” called Monolith. The installation uses an Oculus Rift virtual reality display embedded in an angular helmet to transport visitors through monochromatic cityscapes filled with strange shapes and silhouettes.

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