In Brief

The coffee company will allow patrons to use an app to cut down on lines and wait times.

Coffee company Starbucks is looking to boost their sales by introducing mobile ordering this year, allowing customers to place their orders through their mobile app and then pick them up later at a physical store.

At the company’s Q1 earnings conference call held last January 23rd, Chairman, President and CEO Howard Schultz reported strong financial and operating performance from all of the company’s businesses all over the globe.

Schultz touched on how online shopping has affected brick-and-mortar businesses, especially in 2013, and mentioned that the company has new technological innovations planned for the year that will leverage on the company’s success with its mobile payment platform.

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