The designer is creating the first runway show InstaMeet, where 20 Instagrammers will be chosen to participate.

For New York Fashion Week, fashion designer Tommy Hilfiger will be introducing the first ever runway show InstaMeet, a way for locals to meet up and hang out with fellow Instagrammers in their area.

The designer teamed up with influential NYC Instagrammers Brian DiFeo and Anthony Danielle of The Mobile Media Lab for the unique InstaMeet. The designer will be unveiling his latest womenswear collection at Park Avenue Armory on February 10th and 20 Instagrammers will be chosen to attend and document the event.

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