PSFK Picks: Top Five Stories Of The Week
A 3D printer that builds whole houses, cat furniture mounted high above the ground and more.
Each week we bring you the most popular and interesting posts of the past five days. Here is the current selection to give you topics to explore and share over the weekend.
Researchers at the University of Southern California are testing a giant 3D printer that could build an entire house in less than a day. Created by Professor Behrokh Khoshnevis, the technology known as “Contour Crafting,” could significantly reduce the cost of home-owning, and also be used in disaster relief areas to build emergency and replacement housing. While it debuted in 2006, the process is still being tested and there are no clear dates for when it would be fully-functional.
Hapa Sushi, a Colorado restaurant in conjunction with TDA_Boulder is serving up its sushi with a side of marijuana. The restaurant even created a pairing menu for costumers to choose from. This new and somewhat unorthodox dining comes after Colorado state government legalized the drug.
Grossinger’s Catskill Resort Hotel was once a luxurious resort up in the Catskills, just a few miles away from New York City. Now the vacation spot has become a dilapidated shell, with many of its formers rooms and relaxation areas smashed. These pictures highlight the ruins of a once prosperous hotel, a testament to the nature of time.
German company Goldtatze handcrafts designer cat furniture that are mounted on the ceiling and walls, perfect for every feline. Stefan Hofmann founded the company after he started making special furniture for his cat, Mowgli. The furniture is designed to give indoor pets their own space, off of the floor, and keep them happy and content in an urban home setting.
Designer Liza Nelson recreated popular emoji or digital icons using actual human forms and inanimate objects on her tumblr, EMOJI IRL.LOL. The blog features re-imaginations of the red-clad dancing woman, the mustache man, the fist, praise hands, and more. Nelson uses everything from models, vegetables, paper, and clay to pay homage to these digital icons.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
Bobby Jones, Chief Marketing Officer at Peace First and co-author of Good Is The New Cool, shares his guidelines for marketing to a new generation of socially conscious consumers