New system offers a new way to reach shoppers with custom content.

Toshiba recently previewed a prototype worth noting at the SC Business Fair 2014, which took place from Jan 22 to 24, 2014, in Yokohama, Japan.

The Japanese electronic giant has developed a digital signage system called Smartphone-linked Signage that is able to link to people’s smartphones where multiple users can access the signage at the same time. For example, people walking around a mall can approach the Bluetooth-powered sign, which will offer different store information and coupons to each person.

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