Ty Montague: Why Advertising Won’t Solve Brand Identity Problems

Ty Montague: Why Advertising Won’t Solve Brand Identity Problems
Advertising

Ty Montague, co-founder of co: collective shares why creative solutions come from being a troublemaker.

Dory Carr-Harris, PSFK
  • 8 january 2014

Why Advertising Won’t Fix Brand Identity Problems

Ty Montague believes that creativity starts with being a troublemaker.

“People should actively seek resistance and then when they find it, lean into it. That’s where the good stuff is. We live in a culture where we teach people not to do that. We teach people to stop.”

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