Ty Montague: Why Advertising Won’t Solve Brand Identity Problems
Ty Montague, co-founder of co: collective shares why creative solutions come from being a troublemaker.
Why Advertising Won’t Fix Brand Identity Problems
Ty Montague believes that creativity starts with being a troublemaker.
“People should actively seek resistance and then when they find it, lean into it. That’s where the good stuff is. We live in a culture where we teach people not to do that. We teach people to stop.”